Naish Kitesurf: Innovation and Performance in Kiteboarding

Innovative kite design showcasing advanced technology

Intro

Naish Kitesurf has carved out a significant niche in the kiteboarding world since its inception. The brand's journey reflects a fascinating blend of passion, innovation, and performance. From the early days of kiteboarding to the modern age, Naish has played a crucial role in evolving the sport, continually pushing the boundaries of what's possible in the water. Understanding this evolution is not just for the curious; it's essential for anyone interested in truly engaging with kiteboarding.

As you read on, you'll find a rich tapestry of insights spanning from the latest gear offerings to tips and techniques that cater to both novices and seasoned kiteboarders alike. The allure of Naish's products isn't merely in their design—but in how they enhance the rider's experience, fostering a deep connection between the sport and the community.

By delving into Naish's contributions, the article aims to provide you with a comprehensive understanding, spotlighting the brand's innovations that continue to shape the kiteboarding culture. With this backdrop, let’s jump right into the specifics of their gear.

An Overview of Naish Kitesurfing

Kitesurfing has grown immeasurably in the past few decades, with various brands folding into the rich tapestry of the sport. At the heart of this evolution is Naish Kitesurfing, a name synonymous with innovation, quality, and a spirited dedication to riders. Understanding the nuances of this iconic brand gives insight not only into the gear but also the culture surrounding kitesurfing itself.

Historical Background

Naish was founded by the eponymous Robby Naish in the 1970s, originally making a name in the windsurfing world. As kiteboarding took off in the 1990s, Naish quickly adapted, shifting focus to kitesurfing with cutting-edge designs and technology. This leap wasn't just a matter of shifting gears; it represented a pioneering approach in a fledgling sport. The brand's initial kites provided unmatched performance and suitability for various conditions, firmly establishing Naish as a leader in the industry.

The journey from those humble beginnings to becoming a celebrated name is steeped in advancement. From early designs crafted from simple materials to today’s sophisticated models utilizing the most innovative materials and technologies, Naish has been a cornerstone in kitesurfing's historical narrative.

Mission and Vision

Naish’s mission transcends profit; it’s about shaping the future of kitesurfing and enabling more riders to experience the thrill of the sport. The brand constantly seeks to create exceptional gear that caters to a diverse range of riders, from novice enthusiasts wanting to catch their first wave to seasoned professionals pushing the boundaries of what's possible.

Their vision is inherently tied to a sense of community. By promoting the sport and engaging riders in events, workshops, and sponsorships, Naish ensures that kitesurfing continues to thrive beyond product sales. They're firm believers in sustainability and performance, prioritizing environmental consciousness without compromising on the excitement and efficacy of their equipment.

"Our goal is to design products that not only enhance rider capabilities but also respect the ocean and our environment. It's about providing thrill while safeguarding our playground."

Core Technologies Behind Naish Products

Understanding the core technologies behind Naish Kitesurf products is critical for anyone serious about performance in kitesurfing. The combination of innovative materials and a solid design philosophy positions Naish at the forefront of the kiteboarding world. It is this dedication to excellence that allows riders to push their limits and achieve their best, whatever their skill level.

Innovative Materials

Naish's commitment to quality starts with the materials used in their products. These are not run-of-the-mill substances; they are carefully chosen through rigorous testing and development to optimize strength, durability, and performance in diverse conditions. For instance, Naish uses a specific kind of ripstop nylon that resists tearing and abrasion, which is crucial when navigating through rough waters or harsh winds. This material is light yet strong, providing the right balance needed in competitive environments.

Moreover, the incorporation of advanced TPU (Thermoplastic Polyurethane) enhances the overall longevity of kites, ensuring that they can withstand the rigors of frequent use. This makes investment in Naish gear worthwhile, as riders can expect their equipment to last longer without sacrificing performance.

In a sense, the materials Naish employs act like the backbone of their products. When riders are confident in the integrity of their gear, they can focus on honing their skills rather than worrying about gear failures. This reflects Naish's understanding that when it comes to kitesurfing, the only surprises should come from the waves, not the equipment.

Design Philosophy

The design philosophy at Naish is rooted in the desire to enhance rider experience. Each product is meticulously crafted with attention to detail, ensuring that rider feedback informs each iteration. This philosophy centers around the notion that kitesurfing is not just a sport; it's a lifestyle choice that demands respect for the rider's experience.

For example, Naish's designs emphasize aerodynamics, which significantly impacts speed and maneuverability. The shapes and outlines of their kites are tailored to maximize lift and reduce drag. As a result, riders can achieve optimal performance, whether they’re flying high into the air or skimming across the water.

In addition to performance, comfort also plays a crucial role in Naish's designs. Harnesses designed by Naish, for instance, come equipped with padding and innovative adjustment systems to ensure a snug fit. This attention to comfort promotes extended sessions on the water, as it helps riders avoid unnecessary fatigue and discomfort.

"When you align the gear perfectly with the rider's movement and intentions, you create an experience that's truly unmatched. This is what Naish continuously strives for."

Ultimately, Naish has managed to weave together quality materials with a thoughtful design approach, which speaks to their deep understanding of the demands placed on kitesurfing gear. By doing so, they ensure that riders can perform at their peak, turning challenges into opportunities for growth on the water.

A Look at Naish Kites

When it comes to kitesurfing, the kite is the heart of the experience. It is the tool that propels riders across the water, influences performance, and ultimately dictates the overall ride. This section delves into the primary offerings of Naish Kitesurf, examining their kites in detail, including their range, the performance characteristics that set them apart, and guidance on how to choose the best kite according to individual needs.

Kite Range Overview

Naish offers a diverse range of kites designed for various riding styles and conditions. From beginners who are just getting their feet wet to seasoned veterans pushing the limits of the sport, Naish has a model that caters to each rider's specific needs.

High-performance kiteboarding gear collection

All-Around Kites: These kites are versatile, striking a balance between ease of use and performance. They're perfect for those who want to enjoy all aspects of kiting without specializing in just one.
Freestyle Kites: Tailored for riders interested in executing tricks, these kites deliver enhanced lift and quicker response times, allowing for explosive performance during jumps and maneuvers.
Wave Kites: Designed for those who ride in surf, wave kites feature a more reactive design, allowing for better control in chaotic water conditions. They're built for stability and drift to ensure riders can carve through waves with ease.
Lightwind Kites: Ideal for days when the wind is playing hard to get, lightwind kites offer more surface area and efficient aerodynamics, ensuring that enthusiasts can still enjoy their sport even with gentle breezes.

Each Naish kite is crafted with a blend of technological advancements and rider feedback, ensuring high-quality performance for various conditions.

Performance Characteristics

The performance of a kite can drastically affect the rider's experience, making it a crucial area of focus. Naish kites are engineered to deliver exceptional handling, stability, and power control, making them suitable for riders of all skill levels. Here are a few standout performance traits:

Lift and Hang Time: Naish kites are known for their strong lift capabilities, allowing riders to achieve impressive heights and maximize hang time during jumps.
Responsive Steering: Quick and precise steering responses enable riders to navigate through tricky conditions, enhancing overall maneuverability.
Depower Features: Effective depower options allow the rider to quickly adjust the kite's power level, critical for safe landings or riding in stronger winds.
Durability: Made with robust materials, Naish kites resist wear and tear from both water and wind, ensuring longevity and reliable performance over time.

The synergy of these characteristics allows for a well-rounded riding experience.

Choosing the Right Kite

Selecting the appropriate kite isn't a one-size-fits-all situation. Riders should carefully consider various factors before making a choice.

Skill Level: Beginners might want to look at all-around kites due to their forgiving nature, while experts could opt for performance-specific options, like freestyle or wave kites.
Riding Style: Personal style matters tremendously. If someone enjoys doing tricks, a freestyle kite would be the go-to. Conversely, those who ride in the surf need a kite that excels in those conditions.
Wind Conditions: Wind strength plays a vital role. Lighter kites are best suited for low wind conditions, while smaller kites are perfect for stronger winds.
Frequency of Use: If you’re an everyday rider, investing in a durable, high-performance kite will pay off in the long run.
Budget: With various price ranges for Naish kites, understanding how much one is willing to spend is crucial.

Ultimately, understanding individual needs and preferences can lead to selecting the perfect kite, enhancing the overall kitesurfing experience.

"Choosing the right kite is like picking your partner in a dance; the better the fit, the smoother the flow."

Navigating the kites offered by Naish presents an exciting opportunity for riders to find their perfect match, ensuring they enjoy every moment on the water.

Naish Kiteboards: An Examination

When it comes to kitesurfing, the kiteboard is a critical factor that can either make or break a rider's experience on the water. Within the context of Naish Kiteboards, the brand has made significant strides in offering boards that not only suit various skill levels but also enhance overall performance in diverse conditions. Understanding and appreciating the nuances of Naish kiteboards is essential for any enthusiast or instructor who aims to get the most out of their kiteboarding experience.

Diverse Board Options

Naish caters to a wide array of preferences and riding styles with its diverse range of kiteboards. Whether you're just dipping your toes into the sport or you're a seasoned pro carving through waves, the selection is as varied as the kitesurfing community itself. Some notable options include:

Twin-tip Boards: Ideal for freeride and freestyle, these boards offer stability and ease of use.
Directional Boards: Designed for waves, they provide better control while riding downwind, allowing for thrilling maneuvers.
Foil Boards: Great for those who want to glide above the water, these boards are perfect for lighter winds and delivering an exhilarating experience.

Each board is crafted to meet specific demands, ensuring riders can choose one that complements their style. For instance, the Naish Pivot is often favored by freestyle enthusiasts for its agility, while the Naish Hover foil board caters to those pursuing the smooth glide experience.

Construction Techniques

In producing kiteboards, Naish employs advanced construction techniques that contribute not only to the performance but also to the durability and longevity of the equipment. A closer look into their methods reveals:

EPS Core: Many boards feature an Expanded Polystyrene core, which provides exceptional buoyancy while keeping the weight down. A lighter board often translates to easier maneuverability and less fatigue during extended sessions.
Double-Concave Bottom Shape: This design allows boards to cut through the water smoothly, offering better grip and pop during jumps. It helps reduce drag, enhancing speed when cutting through waves.
High-Quality Laminates: Naish employs a variety of laminate technologies that enhance the strength of the board without compromising flexibility. The result is a responsive feel that adapts to various riding styles.

By consistently innovating in terms of materials and design, Naish ensures that their kiteboards remain at the forefront, maintaining a balance of performance, comfort, and sustainability. This commitment reflects a broader trend in the sport towards creating equipment that aligns with the values of environmentally conscious consumers.

"A kiteboard is not just a piece of equipment; it's your connection to the sea, and Naish understands this deeply. Their boards are engineered to feel like an extension of the rider's intent, translating every subtle movement into a thrilling ride."

As the kitesurfing landscape continues to evolve, Naish remains a key player, consistently contributing to the sport by providing the gear that helps shape the experiences of riders across the globe.

Harnesses and Accessories: Enhancing the Experience

The significance of harnesses and accessories in kitesurfing cannot be overstated. These components are not mere add-ons; they are crucial for every rider's performance, comfort, and safety in this high-octane sport. As any seasoned kitesurfer will tell you, the right harness can make a world of difference in how well you connect with your kite and board. It's about more than just strapping yourself in; it's about how well you can communicate with the kite while riding the winds.

Harness Types and Uses

When it comes to harnesses, there’s no one-size-fits-all solution. Various types cater to different styles, preferences, and riding conditions. Here are the main types:

Seat Harness: This is perfect for beginners and those who prefer a lower center of gravity. It wraps around the waist and thighs, providing excellent support and stability. It tends to distribute forces more evenly across the body, which is a plus when you’re just getting comfortable with the sport.
Waist Harness: A favorite among experienced riders, this harness allows for greater freedom of movement. It sits higher on the body, giving better maneuverability for tricks and jumps. However, it might require a bit more core strength to handle properly.
Hybrid Harness: Combining features of both the seat and waist harness, the hybrid model tries to offer the best of both worlds. It’s a versatile option for those who might switch between styles often.

Kitesurfing community engaging in a local event

Choosing the right harness means considering your comfort level, type of riding, and personal preference. Ensure that the fit is snug but not too tight, as this can affect blood circulation and your overall riding experience.

Additional Gear Insights

Besides harnesses, a range of accessories can augment your kitesurfing experience:

Impact Vest: Safety first! These vests provide crucial chest and back protection in case of falls, particularly when learning new tricks. They also add an extra layer of warmth in colder waters.
Bar and Lines: A quality control bar is essential for steering your kite effectively. Make sure the size is appropriate for your kite, and check that lines are of high quality – they can wear down over time and significantly affect performance.
Pump: While it may seem basic, a good pump that efficiently inflates your kite can save you time and energy for those all-important riding moments. Go for a user-friendly model that can easily handle your kite size.
Storage Bags: Keeping your kitesurf gear organized and protected is vital. A sturdy bag can prolong the life of your equipment, helping you avoid unwanted wear and tear.

When you’re kitesurfing, every piece of equipment plays its part in crafting the perfect day on the water. As you prepare to ride the winds, consider how choosing the right harness and accompanying accessories can quite literally enhance your experience on the water.

"The right gear doesn't make the rider, but it sure makes every ride a lot more enjoyable."

Ultimately, investing in high-quality harnesses and accessories is not just about comfort and flair; it’s about safety, performance, and elevating your whole kitesurfing experience to a new level.

Safety Practices in Kitesurfing

Kitesurfing, as thrilling as it may be, demands serious attention to safety. Newcomers and seasoned riders alike often encounter risks that come with powerful winds, turbulent waters, and unpredictable weather. It's essential to recognize that while the allure of cutting through waves and soaring above the water can be intoxicating, ensuring a secure kitesurfing experience is paramount. By implementing recognized safety protocols and employing appropriate gear, enthusiasts can significantly mitigate risks.

Effective safety practices not only safeguard the individual but also promote a culture of responsibility in the kitesurfing community, fostering an environment where every rider looks out for one another.

Essential Safety Equipment

When preparing for a kitesurfing session, the right equipment can make all the difference. Here are several crucial items that should never be overlooked:

Life Jacket: An adequately fitted life jacket can save your life. They come in various styles, but choose one that's comfortable and allows for mobility.
Helmet: Protecting your head should be a non-negotiable part of your gear. Helmets built specifically for kitesurfing are designed to absorb impact effectively.
Safety Leash: This vital accessory connects the rider to the kite. If you lose control, the safety leash ensures the kite doesn’t drift away, giving you control over its movement.
Quick Release Systems: Most modern kites have a quickly activated release system that allows the rider to detach from the kite in emergencies. Familiarize yourself with how this system works before hitting the waves.
First Aid Kit: Having a first aid kit on site means you can deal with minor injuries or organize better care for severe ones quickly.

Protecting yourself starts with the gear you choose. Investing in high-quality equipment, like those from Naish, ensures that you have reliable tools when the going gets tough.

Applying Safety Protocols

Understanding the right equipment is only half the battle; knowing how to use it properly matters just as much. Implementing safety protocols before and during your kitesurfing sessions can prevent accidents and ensure that everyone can enjoy their time on the water:

Pre-Session Check: Before you hit the water, check your gear thoroughly. Inspect the lines, the kite canopy, and the harness—everything should be free of defects or wear and tear.
Assess the Environment: Take note of the wind conditions, the tides, and local hazards like rocks or boat traffic. Some days might not be suitable for kitesurfing despite initial appearances.
Communicate with Fellow Riders: Always inform your riding buddies of your plans. Let them know where you’ll be kitesurfing or if you intend to practice specific tricks.
Know Your Limits: Kitesurfing is thrilling, but pushing past your comfort zone can lead to accidents. Understand when to back off and when to call it a day.
Emergency Procedures: Be prepared for the unexpected. Know how to signal for help if the need arises and be familiar with land and water rescue techniques.

"Safety is not just a set of rules but a mindset that enhances the joy and thrill of kitesurfing. Always treat the ocean with respect while ensuring that you and your fellow riders are safe."

By adopting these practices, kitesurfers not only enhance their own experience but also contribute to a safer kitesurfing culture, reflecting a shared commitment to enjoying the sport responsibly.

Naish's Contribution to the Kitesurfing Community

Naish Kitesurf is not just another name in the world of kiteboarding; it represents a commitment to the evolution and growth of the sport at every level. The company has stepped into the spotlight not solely with its high-quality gear, but with initiatives that foster community, inclusivity, and sustainability. These contributions are vital to how kitesurfing is perceived and practiced globally.

One pinnacle of Naish's community contributions is their involvement in events and competitions that not only highlight kitesurfing but revolutionize it. Sponsorship of various high-profile kitesurfing competitions drives participation and showcases new talent, invigorating the sport and drawing in enthusiasts from diverse backgrounds. By supporting both amateur and professional events, they provide platforms where riders can exhibit their talent while inspiring others to take to the water.

Sponsorship of Events

Sponsorship by Naish is not merely financial support; it embodies the brand's belief in building a strong framework for kitesurfing. They align themselves with significant events such as the World Kiteboarding League and regional competitions around the globe. This sponsorship isn't just beneficial for the events; it fuels grassroots kiting organizations and local contests, nurturing new emerging talents.

By having their name associated with key events, Naish adds prestige and legitimacy, drawing media attention and spectators alike. This ultimately helps in expanding the audience for kitesurfing. When one sees elite athletes soaring high, it kindles interest among onlookers, many of whom might want to try their hand at kiteboarding. Thanks to Naish's support, local communities feel empowered to host events, creating a ripple effect that strengthens kitesurfing as a whole.

The benefit also goes beyond just skill development. Events sponsored by Naish often include educational components, workshops, and community-building activities that help instill values of safety, respect for nature, and sharing knowledge among riders. As a result, these gatherings become a melting pot of beginners, veterans, and industry experts exchanging insights and experiences.

Ambassadors and Influencers

Naish realizes the power of representation in driving community engagement. Through its network of ambassadors and influencers, the brand reaches a wide spectrum of potential kitesurfers. These ambassadors are not just skilled athletes; they embody the spirit of kitesurfing. They share genuine stories of their experiences with Naish gear, which resonates deeply with their audience.

Social media platforms like Instagram and Facebook serve as primary avenues for these influencers to connect with their followers, showcasing adventures and sharing learnings. Their posts often capture not just the thrill of kiting but emphasize sustainability and community bonding.

Rider showcasing skills with Naish kitesurf equipment

This strategic move allows Naish to foster a sense of belonging among its crowd. For instance, seeing a local hero riding a Naish kite may encourage a younger rider to aspire to similar feats. Plus, the diverse backgrounds of Naish ambassadors diversify the sport, bringing in various cultures and perspectives.

Collaborations and Partnerships

When delving into the world of kitesurfing, collaborations and partnerships are pivotal. They shape the landscape of innovation and performance, creating opportunities for both brands and riders alike. Naish Kitesurf embodies the spirit of collaboration, forging connections that enhance the sport and promote a culture of adventure. This section explores the importance of these relationships, their specific elements, and the multitude of benefits they offer.

Innovative Collaborations

Naish Kitesurf’s commitment to excellence is evident in its pursuit of innovative collaborations. By partnering with industry experts, top athletes, and environmental organizations, Naish leverages diverse expertise to push the boundaries of performance.

For instance, the brand has teamed up with leading engineers from around the globe to enhance the design of its kites and boards. These partnerships facilitate a blend of technology and creativity, resulting in products that are not only high-performing but also adapt to varying conditions and rider preferences. This results in a more customizable experience for users.

Additionally, Naish collaborates innovatively with athletes to co-develop gear. By incorporating feedback from top riders like Jesse Richman or Karina Rozunko, Naish ensures its products meet the demands of the most skilled enthusiasts while also appealing to all levels of kitesurfers. This direct input fosters a relationship where both the company and the riders grow together, enhancing the overall experience of kitesurfing.

"It is through collaboration that we innovate. The voices of riders and experts create a products ecosystem that performs on all scales." – A Naish representative.

Community Partnerships

One cannot overlook the significance of community partnerships in Naish’s operational ethos. The brand takes pride in its grassroots approach, engaging local kitesurfing communities and environmental initiatives. This not only builds brand loyalty but also aligns Naish with responsible practices, which is increasingly important to today’s consumers.

Community partnerships lead to initiatives such as beach clean-ups and educational events that promote safe kitesurfing practices. These efforts not only enhance the reputation of the Naish brand but also create a positive impact on the environments where the sport thrives.

Moreover, Naish sponsors numerous kitesurfing events worldwide, fostering a sense of belonging among riders. By providing support for competitions, workshops, and festivals, the company helps cultivate a vibrant kitesurfing community. Involvement in these events also boosts brand visibility and strengthens the connection between the brand and its audience.

Key benefits of community partnerships include:

Fostering brand loyalty through shared values.
Enhancing local engagement and visibility.
Supporting environmental sustainability initiatives.

The Future of Naish Kitesurfing

As we gaze into the horizon of kitesurfing, one can't help but wonder how Naish Kitesurf will continue to shape the adventures of the sport. The future of this brand isn't merely about selling gear; it revolves around expanding the rider's experience and enhancing the overall sportmanship that falls in line with evolving consumer expectations and environmental responsibilities. Innovations will be the heartbeat of Naish's growth, considered against the backdrop of a vibrant kitesurfing community that demands top-notch quality and performance. Trends not only forecast what products may come next but they delve deeper into how the entire ecosystem will flourish.

Predicted Trends

The trends predicted for Naish Kitesurfing encapsulate several layers of change—from technology to user preferences. Conversation within the kitesurfing circles hint at an increasing demand for high-performance gear that doesn't just meet the status quo but transcends it. Here are a few noteworthy trends to keep an eye on:

Smart Gear Development: Think of kites with built-in sensors that relay performance metrics or safety information directly to a mobile device. Imagine crafting your riding experience with data.
Customization: Riders are yearning for gear that reflects personal style. Expect more shops, or Naish perhaps, allowing custom designs on kites and boards.
Inclusive Technology: Adaptive gear that caters to different body types and skill levels will expand access to kitesurfing.
Online Communities: Continued growth in online communities where riders share experiences and advice, helping newcomers find their footing.

Each of these trends signals a vibrant shift toward a more personalized and connected experience in the sport.

Focus on Sustainability

The future isn't just about what's new; it’s also about what's responsible. Sustainability is taking center stage within the kitesurfing saga, and Naish is determined to ride this wave. The implications of climate change on our oceans and beaches spark a need for action and commitment. Here’s how Naish is expected to step up:

Sustainable Materials: Gear made from recycled ocean plastic or organic fabrics could become the norm rather than the exception.
Circular Economy Initiatives: Programs to recycle old kites and boards, ensuring minimal waste and promoting reuse could emerge.
Education and Awareness Campaigns: Naish can lead the charge by engaging the community more deeply in environmental concerns, perhaps through sponsorship of cleanup events.
Eco-friendly Manufacturing Practices: Concentrating on sustainable production processes, reducing the carbon footprint while maintaining performance standards.

"Investing in our future includes safeguarding our playgrounds – the oceans and shorelines that give us joy and adventure."

As the dialogue around sustainability grows louder, the responsibility falls on industries like kitesurfing to evolve wisely. Naish can be a beacon in this effort, ensuring that kitesurfing remains an exhilarating experience for generations to come.

Closure: The Enduring Legacy of Naish

As this overview illustrates, Naish Kitesurfing has carved its niche firmly in the landscape of the sport. The legacy of Naish isn’t just about their products; it’s interwoven with the very fabric of kitesurfing, influencing countless riders and the community at large. Understanding this legacy provides insights not just into past achievements but into how these achievements shape the future of the sport.

Summarizing Key Insights

Innovation as a Cornerstone: Naish has consistently led in tech development, enabling athletes to push boundaries. Their ongoing commitment to research and innovation means that they remain at the forefront of kitesurfing tech, ensuring that the gear evolves in step with rider needs.
Community Engagement: The brand's ability to foster relationships with riders, organizers, and influences has bolstered its status. This relationship not only helps in refining products but also ensures that Naish contributes positively to the sport's culture.
Diverse Product Range: Naish's wide array of kites, boards, and accessories caters to a spectrum of skill levels and riding styles. Their offerings are not one-size-fits-all; they’re designed to accommodate everyone from novices to seasoned pros.
Educational Focus: Naish places value on educating riders. Through workshops, clinics, and resources, they're invested in skill-building, which enhances the overall riding experience and fosters a more knowledgeable community.

Final Thoughts on the Brand's Impact

The impact Naish Kitesurfing has had on the sport cannot be overstated. By bridging tradition with modernity, they’ve struck a balance that's crucial for continuity in kitesurfing. Their ability to serve the evolving demands of riders while maintaining a strong sense of brand legacy speaks volumes about their vision and mission.

However, perhaps what stands out most is their adaptability. Whether it’s responding to market trends or incorporating rider feedback into new designs, Naish proves that staying grounded and open to change is vital in a fast-paced industry. The journey is far from over, and with their sights set on sustainability, innovation, and community involvement, Naish is not just shaping gear; they are shaping the future of kitesurfing itself.